Marketing and Customer Manager

Western Sydney Airport will transform the region with a new era of jobs and opportunities by delivering Sydney’s new international airport. The airport will provide much-needed capacity to meet the growing demand for air services in Sydney and will open for freight, as well as domestic and international passenger services, in 2026. As Australia’s first smart airport, Western Sydney Airport will take advantage of technology to provide airlines and passengers with more seamless experiences and customer services.

Western Sydney Airport is currently building a high performing Corporate Affairs team to build the profile of the airport and support the ongoing development of a customer focussed airport business. We are looking for professionals who can demonstrate they work to the values that underpin this significant opportunity. We are a team that instils the importance of safety, integrity, passion, courage and inclusion in everything we do to ensure we achieve the best result possible across all stakeholders.

As a member of the Corporate Affairs team, the Marketing and Customer Manager is responsible for developing and implementing the marketing strategy for Western Sydney Airport, including being a brand champion for the corporate and project brand, future customer initiatives, social media channels, event management and collateral to enhance and maintain the reputation of Western Sydney Airport.

Reporting to the General Manager, Marketing and Communications, you ultimately have responsibility for preparing and delivering the strategic marketing and customer plan for Western Sydney Airport as well as developing positive relations with prospective future markets for the airport business.

Key responsibilities and accountabilities include:

1. Building Western Sydney Airport’s marketing and communication capacity – providing strategic advice and services to support the Corporate Affairs Team, Executive and Western Sydney Airport employees, to build the communications capacity across the organisation.

2. Building and developing relationships –

1. Working collaboratively to ensure the communication approach is consistent and WSA is capitalising on marketing opportunities and mitigating risks.
2. Establishing strong working relationships with senior leaders across WSA and working collaboratively with internal business units to develop and deliver customer engagement strategies on social media.
3. Building and maintaining positive, cooperative and productive relationships with WSA’s client teams (DIRDAC), key industry partners and other stakeholders. 

3. Evaluating and reporting – development and rollout of marcoms evaluation tools to demonstrate a return on investment, including stakeholder attitudes and perceptions.  

4. Branding – lead the development and execution of initiatives to support the development of brand equity and ensure appropriate brand representation

5. Channel management – develop a channel management strategy to support stakeholder engagement and brand management, including a focus on CALD communities

6. Digital services – influence the delivery of digital services, particularly social media, to build value relationships with future markets and build brand equity

7. Communication materials – develop innovative and engaging materials, assets and solutions to more effectively reach new audiences. Ensure materials appropriate to the purpose and audience in plain English

8. Building culture – contribute to the development of culture and values at Western Sydney Airport in particular the use of pioneering marcoms solutions to support both the vision and the development of customer-focussed strategies, programs and initiatives.

To be successful in this role, you will demonstrate high level ability to inform, influence and negotiate with audiences at a senior level and to effectively represent Western Sydney Airport (using both written and verbal communication skills).

Proven engagement, collaboration and interpersonal skills with the capability to build and maintain positive relationships with customers and stakeholders is mandatory as are relevant tertiary qualifications and/or strong proven marketing and communication experience, and implementation of innovative engagement strategies and plans in the infrastructure sector.

For further information, please contact Deb Wilson, Principal Consultant, WilsonBrown Executive on 1300 927 696 and EMAIL This email address is being protected from spambots. You need JavaScript enabled to view it. for a copy of the full job description.

To apply, please provide a 1-2 page cover letter addressing the key accountabilities and an updated copy of your CV then email to This email address is being protected from spambots. You need JavaScript enabled to view it..

Closing date for applications is COB Monday, 10 December 2018.

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